New Advertising Video Network AdNexxt for Roku

A leading Roku developer Mediarazzi, has made an announcement of launching a new video network, especially for Roku publishers. The ad network has been named as AdNexxt, will bring an enhance revenue opportunities for the Roku publishers fill the gaps in the fill rates that have left by other ad-networks.

The founder of both Mediarazzi and AdNexxt, Phil Autelitano said in a statement that as a Roku developer for full service, one of the biggest hindrances we have faced, was to maintain consistent revenue of advertising for the channels of our clients. The fill rates and CPMs were almost tended to on the place. If you find an average for it, you will get to know that fill rate has never seemed to be better than 50-60 percent. The thing that most publishers don’t understands that fill rates less than 100 percent is actually weakening their CPMs. Our goal behind the launch of AdNexxt is to create monetization that will always fill at 100 percent. Now no CPM dilution and what you see is that you will get.

AdNexxt advertising network will monetize the Roku publishers in three separate ways with the help of three different programs:

    AdNexxt streaming solution will be available to all Roku channels that are public. This streaming guarantees 100 percent fill rate and it will pay $/CPM based the total demand of the ads for the channel.

    The performance of AdNexxt I a performance based solution that has been reserved for the high-volume channels. The ads that are custom generated for each channel pay the commission for each generated lead or sales. But the AdNexxt will provide a performance-based ad solution along with streaming ads.

    AdNexxt offers directly the direct advertising sales where AdNexxt is serving as the sales agent for selected channels that sell direct ad time to the advertisers on commission. Autelitano said I a statement that we try to reach out to all advertisers and then we look for the channels to which those advertisers are also trying to reach and that best represent the market. Not all the channels qualify for this and also not all the channels are using AdNexxt, until the time we approach them for advertising.

Like all other ad networks, AdNexxt also uses VAST. It integrates flawlessly into Roku’s new Direct Publisher, Instant TV Channel (ITVC) Software, and Roku SDK. The founder of ITVC Scott Musser has actually recommended AdNexxt as a solution for monetization. 

For new Roku channels, AdNexxt steaming has lowered the barriers to the entry in monetization. All other ad networks need maximum viewership but AdNexxt is no barrier for low viewership channels. It has welcomed all the channels.

Autelitano further added that most of the channels of Roku are faced with Catch 22. The ad networks want to see the higher number of viewership but the channels need monetization for enhancing this number. AdNexxt will give the same opportunity to all publishers of Roku so that they would be able to grow their channels. We are more interested in viewer loyalty than the total count of views. It’s the viewers who come again, it’s their time we want not their view count. For making ads more effective they are needed to be seen more than once. The selling of ads entirely depends on the time of the viewer.

The main thing is that both existing and new publishers of Roku, AdNexxt will bring more revenues from flexibility, consistency, and the added opportunities for monetization. According to Autelitano, more than 100 publishers of Roku has signed up for AdNexxt in its’ first 2 days, which gives a clear proof of the fact that Roku publishers are actually in need of big and better monetization opportunities.

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