A leading Roku developer
Mediarazzi, has made an announcement of launching a new video network,
especially for Roku publishers. The ad network has been named as AdNexxt, will
bring an enhance revenue opportunities for the Roku publishers fill the gaps in
the fill rates that have left by other ad-networks.
The founder of both Mediarazzi
and AdNexxt, Phil Autelitano said in a statement that as a Roku developer for
full service, one of the biggest hindrances we have faced, was to maintain
consistent revenue of advertising for the channels of our clients. The fill
rates and CPMs were almost tended to on the place. If you find an average for
it, you will get to know that fill rate has never seemed to be better than
50-60 percent. The thing that most publishers don’t understands that fill rates
less than 100 percent is actually weakening their CPMs. Our goal behind the
launch of AdNexxt is to create monetization that will always fill at 100
percent. Now no CPM dilution and what you see is that you will get.
AdNexxt advertising network will
monetize the Roku publishers in three separate ways with the help of three
different programs:
AdNexxt streaming solution will be available
to all Roku channels that are public. This streaming guarantees 100 percent
fill rate and it will pay $/CPM based the total demand of the ads for the
channel.
The performance of AdNexxt I a performance
based solution that has been reserved for the high-volume channels. The ads
that are custom generated for each channel pay the commission for each
generated lead or sales. But the AdNexxt will provide a performance-based ad
solution along with streaming ads.
AdNexxt offers directly the direct advertising
sales where AdNexxt is serving as the sales agent for selected channels that
sell direct ad time to the advertisers on commission. Autelitano said I a
statement that we try to reach out to all advertisers and then we look for the
channels to which those advertisers are also trying to reach and that best
represent the market. Not all the channels qualify for this and also not all
the channels are using AdNexxt, until the time we approach them for
advertising.
Like all other ad networks,
AdNexxt also uses VAST. It integrates flawlessly into Roku’s new Direct
Publisher, Instant TV Channel (ITVC) Software, and Roku SDK. The founder of
ITVC Scott Musser has actually recommended AdNexxt as a solution for
monetization.
For new Roku channels, AdNexxt
steaming has lowered the barriers to the entry in monetization. All other ad
networks need maximum viewership but AdNexxt is no barrier for low viewership
channels. It has welcomed all the channels.
Autelitano further added that
most of the channels of Roku are faced with Catch 22. The ad networks want to
see the higher number of viewership but the channels need monetization for
enhancing this number. AdNexxt will give the same opportunity to all publishers
of Roku so that they would be able to grow their channels. We are more
interested in viewer loyalty than the total count of views. It’s the viewers
who come again, it’s their time we want not their view count. For making ads
more effective they are needed to be seen more than once. The selling of ads
entirely depends on the time of the viewer.
The main thing is that both
existing and new publishers of Roku, AdNexxt will bring more revenues from
flexibility, consistency, and the added opportunities for monetization.
According to Autelitano, more than 100 publishers of Roku has signed up for
AdNexxt in its’ first 2 days, which gives a clear proof of the fact that Roku
publishers are actually in need of big and better monetization opportunities.
For any kind of information
please feel free to contact RokuCom Link or Roku Update. You can
also visit www Roku Com Support.
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